Welcome
Dear Partner

Welcome
Dear Partner

I’m delighted that you’re here.

I know you’ve poured an enormous amount of yourself into what you’ve built — the vision, the decisions, the long days, the risks, and all the parts nobody sees.


That’s real.

And it matters.

THE MOMENT I’M INTERESTED IN:

What happens when the work has outgrown its current container—and what once carried it forward no longer does?

What happens when the work has outgrown its current container—and what once carried it forward no longer does?

What happens when the work has outgrown its current container—and what once carried it forward no longer does?

Portrait of Iris Garrido.
Portrait of Iris Garrido.

I COULDN’T LET MYSELF HIDE

I COULDN’T LET MYSELF HIDE

So, Hello Again.

It's Nice to See You.

So, Hello Again.

It's Nice to See You.

So, Hello Again.

It's Nice to See You.

For the past decade, I’ve been working behind the scenes with founders, businesses, and creative ventures of all sizes. I’ve brought hospitality concepts to life, developed new brands, built digital experiences, and helped businesses refine the way they show up, one way or another.


The Signature is the culmination of that body of work — bringing my strategy, creative direction, and bigger-picture thinking into one transformative experience.

For the past decade, I’ve been working behind the scenes with founders, businesses, and creative ventures of all sizes. I’ve brought hospitality concepts to life, developed new brands, built digital experiences, and helped businesses refine the way they show up, one way or another.


The Signature is the culmination of that body of work — bringing my strategy, creative direction, and bigger-picture thinking into one transformative experience.

Some of my superpowers:

Radical Resourcefulness

Radical Resourcefulness

Radical Resourcefulness

Give me a constraint and I’ll find a way through it. I make things happen with what’s available — solving problems creatively without compromising quality.

Inspiration as Power

Inspiration as Power

Inspiration as Power

I see possibility where others might see none. I find the spark in an idea and know how to develop it into something people can feel excited about.

Pattern-Making

Pattern-Making

Pattern-Making

I naturally connect the dots. I look beneath the surface for relationships, inconsistencies, missing pieces, and opportunities — seeing the bigger picture and how it all fits together.

Aesthetic Intelligence

Aesthetic Intelligence

Aesthetic Intelligence

I care about how things feel, not just how they look. Beauty, proportion, rhythm, tension, harmony — I use an intuitive and practiced eye to create work that feels distinctly right.

how did i get here

how did i get here

All The Way From Cuba

All The Way From Cuba

All The Way From Cuba

I was incredibly fortunate to leave my home country at the age of 18 and move to the USA with my family. This gave me an opportunity many other Cubans will never have: to see and experience the world freely.

I've never taken that for granted.

I was incredibly fortunate to leave my home country at the age of 18 and move to the USA with my family. This gave me an opportunity many other Cubans will never have: to see and experience the world freely.

I've never taken that for granted.

I was incredibly fortunate to leave my home country at the age of 18 and move to the USA with my family. This gave me an opportunity many other Cubans will never have: to see and experience the world freely.

I've never taken that for granted.

Pursuing my passion for design, I graduated from Miami Ad School as an Art Director in 2015 — since then, I've lived and worked across Miami, New York, and London. Over the past five years, I’ve been a digital nomad, traveling through different countries, cultures, and creative spaces around the world.

Pursuing my passion for design, I graduated from Miami Ad School as an Art Director in 2015 — since then, I've lived and worked across Miami, New York, and London. Over the past five years, I’ve been a digital nomad, traveling through different countries, cultures, and creative spaces around the world.

I’m also a modern-day yogi, dancer and holistic practitioner. Bringing people into mind-body-spirit coherence is not so different from branding! They’ve taught me to pay attention to presence, rhythm, space, and how people actually experience things.

I’m also a modern-day yogi, dancer and holistic practitioner. Bringing people into mind-body-spirit coherence is not so different from branding! They’ve taught me to pay attention to presence, rhythm, space, and how people actually experience things.

I’m also a modern-day yogi, dancer and holistic practitioner. Bringing people into mind-body-spirit coherence is not so different from branding! They’ve taught me to pay attention to presence, rhythm, space, and how people actually experience things.

WHY I WORK THIS WAY

Every Piece Should Belong to the Same World.

Every Piece Should Belong to the Same World.

Every Piece Should Belong to the Same World.

Early in my career, I saw how often the different parts of creating a brand were separated.

The client hands something to the strategist, the strategist hands something to the designer, the designer hands something to the developer. With every handoff, something important gets lost.

I built The Signature as an end-to-end creative experience to keep all of those essential pieces together within the process—resulting in a brand that feels complete, considered, and connected.

Early in my career, I saw how often the different parts of creating a brand were separated.

The client hands something to the strategist, the strategist hands something to the designer, the designer hands something to the developer. With every handoff, something important gets lost.

I built The Signature as an end-to-end creative experience to keep all of those essential pieces together within the process—resulting in a brand that feels complete, considered, and connected.

Portrait of Iris Garrido.

Ready to Step Into It?

Ready to Step Into It?

Ready to Step Into It?

Apply for The Signature →