Embodied Branding

Soul-Led

Creative
Ally

Shaping brands that feel ALIVE

Soul-Led
Creative Ally

Shaping brands that feel ALIVE

work.
10+ years in the world of travel, hospitality and wellness. Creating brand experiences that feel alive and relevant.
10+ years in the world of travel, hospitality and wellness. Creating brand experiences that feel alive and relevant.
10+ years in the world of travel, hospitality and wellness. Creating brand experiences that feel alive and relevant.

Hello friend, I’m Iris.

Hello friend, I’m Iris.

Iris

Over the past decade, I’ve worked alongside founders, wellness spaces, and creative ventures around the world—helping them clarify what they’re building and express it with coherence, depth, and intention.


Born in Cuba and shaped by a life of intentional slow travel, my perspective is inherently cross-cultural, universal. Movement, place, and lived experience inform how I approach brands—not just as identities, but as ecosystems of meaning, space, and connection.


My work sits at the intersection of strategy, aesthetics, and intuition. I step in as both mirror and translator—distilling what’s true, refining what’s essential, and shaping it into a brand that feels clear, grounded, and alive.


I’m especially drawn to projects rooted in transformation—retreats, spaces, and founders building something that goes beyond the surface. For me, branding is not just visual. It’s the alignment of vision, action, and experience—expressed with clarity, beauty, and integrity.

capabilities.
capabilities

Ideas

Brands

Websites

Activations

Collaborations

Ideas


Concept development, creative direction


Brands



Identity, storytelling, logo systems



Websites


UX/UI, Framer, Squarespace


Activations


Campaigns, events, pop-ups


Collaborations


Trade, partnerships, art + content


Drawing canvas
Camera
FAQs.
What types of projects do you specialize in?
What does your process look like?
How can we work together?
What do you need from me to get started?