I’m Iris — a brand strategist, designer, and creative partner for visionary people and places.

After graduating from Ad School, I spent the last decade collaborating with founders, wellness brands, and creative ventures around the world—helping them clarify their vision and bring it to life through thoughtful branding, design, and storytelling.

Born in Cuba and shaped by life across the US, the UK, and Latin America, my work is deeply influenced by travel and cultural perspective. Each place I live expands how I see brands, spaces, and human connection.

Today my work lives at the intersection of strategy, aesthetics, and intuition. I step in as an outside observer—identifying what makes a project unique, refining its essence, and translating that into a clear and compelling brand presence.

For me, branding is not just visual—it’s aligning vision, action and experience with clarity, beauty, and intention.